Originally posted: 2/29/12
f you’ve read any kind of books on self publishing (and I suggest that you do). Somewhere you’ll have come across the sentence: “self published authors must be a jack of all trades”. You have to learn marketing, and design, how to layout your book and do your own cover, be your own publicist and if you don’t have one your own editor, accountant, web designer, social networker and all around badass.
There’s a lot that goes into this process. And if you’re not prepared it can be overwhelming. Hell even if you are prepared it’s overwhelming. There’s a million different things to consider, and unfortunately things will happen that you simply cannot plan for.
For instance, I’ve been working on getting my ebook onto the iBookstore through apple, quite unsuccessfully I might add. In large part due to the fact that they insist my metadata title match up with the title on my cover. Which I changed, but for some reason Apple still isn’t accepting. (Suffice it to say, I think I’m going to just use iBooksAuthor for this one, even if it is mostly for textbooks, for the sheer fact of –– this process is driving me a little crazy. Barnes and Noble and Kindle both accepted my book as is. No meta data problems, nothing… but this is a rant for another post)
The point to all of this, is that when it comes to self publishing, you sort of have to expect the unexpected.
I for instance didn’t anticipate some of the coloring issues on the cover… or that wanting to put my hardcover on Amazon would require a ridiculous markup that would make it almost un-buyable for any perspective purchaser, and I still would not make even 10% of the cover price. Royalties and how much money they say you’re going to make and how much you actually get paid per book are sort of two different things, or at least… according to my calculator.